Hand-written code
No shop platform, no plugins. Every page is generated statically and loads instantly.
Case study · online shop
RAGANA Design: a shop in 7 languages, scoring 100 on mobile.
This one is mine: the shop where I sell my own digital art. Everything I build for clients, I tested here first, with my own money and my own sales.
7languages, each with its own URLs
1,554pages in the sitemap
100PageSpeed on mobile
Why my own shop
I sell digital artworks built on the Fibonacci sequence and the golden ratio. Buyers come from all over the world, so the shop had to speak English, German, Italian, French, Japanese, Spanish and Portuguese.
Off-the-shelf platforms would have meant commissions, slow themes and little control over Google. So I built it all by hand, the same way I build client sites.
What it had to do
- Sell in 7 languages without clumsy machine translation
- Take card payments and deliver files on its own
- Be found on Google in every country
- Stay fast with more than 1,500 pages
What it does now
- 37 works ready to download, in 7 languages
- Card payment and automatic file delivery
- Hreflang, structured data and a sitemap for every language
- PageSpeed 100 on mobile: first paint in 1.0 s
How it's built
7 languages, own URLs
Each language has its own folder with hreflang, so Google shows the right version in each country.
Payments and delivery
Card payment through a secure payment provider, then the file reaches the buyer automatically.
Content, not just products
Guides, a journal and works for spaces that bring visitors in from search.
Own visit counter
Simple stats without tracking cookies, sent to the RAGANA Edit panel.
Optimised images
WebP in several sizes for every screen, loaded only when they come into view.
What this means for your shop
Speed sells
On a phone, every second of waiting loses buyers. A hand-built shop without plugins loads instantly, even with hundreds of products.
Every language, its own URLs
If you sell abroad, each language needs its own pages, not an auto-translate button. That's how Google finds you in each country.
Content, not just products
Guides and articles bring visitors who don't yet know what they want to buy. A shop with only product pages is hard to find.
Automatic delivery, less work
Card payment and automatic delivery of files or confirmations leave you time for what you do best.
What it means for you
Measured with Google PageSpeed Insights on 29 September 2026: 100 on mobile, first contentful paint 1.0 s, largest contentful paint 1.5 s.
Your online shop gets the same code, the same method and the same care for speed. It isn't an experiment with your money: it's been tested with mine.
Visit raganadesign.shop › Another case study: La Lavinia →
Written by Raul Gabriel Nagy
Founder of RAGANA Studio, web designer since 2009. I hand-build websites and online shops for small businesses in Romania, Hungary, Austria and Germany, and run my own online shop, raganadesign.shop. My story →
Updated:Want an online shop this fast?
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