A clear message
Headline, benefits, proof and one button. I write the copy, starting from your ad.
Landing page design
One page. One goal. More enquiries.
A landing page is where people arrive after clicking your ad. If it is slow or confusing, you pay for the click and lose the customer.
Many businesses send their Google or Facebook ads to the home page. Visitors see a menu, an about section and ten services, and don't know what to do. A landing page does one thing: it shows the offer from the ad and leads to one step, a WhatsApp message, a call or a form.
Why a separate page for campaigns
Because every click costs money. A page that loads in under a second and says exactly what the ad promised turns far more visitors into enquiries.
Because you can measure it. You know how many enquiries came from the campaign, and Google and Meta optimise for real results.
And because it is cheap to test: two headlines, two offers, and within a few weeks you know which brings more customers.
What's included
Under a second on phones
No heavy plugins. Most ad visitors arrive on mobile.
WhatsApp, call or form
One tap to reach you. The form sends the enquiry by email.
Proper tracking
Conversions for Google Ads and Meta, with a GDPR-compliant cookie banner.
Reviews and proof
Real reviews, photos and numbers: what convinces a new customer.
Legal pages included
Privacy policy, cookie banner and company details.
Example: a landing page for an English-speaking driving instructor
An illustrative example, not a real client: a self-employed driving instructor teaches in English for expats and international students in a mid-sized European city. They want Google Ads for people searching for lessons in English. So far the ads went to a general website with a long biography, a blog and a gallery.
The landing page has one offer: a first lesson for newcomers who need to convert or take a local licence. At the top, the ad's headline and a WhatsApp button, since many expats prefer messaging. Below: what the first lesson covers, the areas served, real reviews from the Google profile and the instructor's photo. The form asks for name, phone and preferred days only. No menu, so nobody wanders off.
The cost: €1,490 for the page, plus €199 for Google Analytics 4 with a cookie banner to see how many enquiries the campaign brings. Ad setup costs €199, and the ad budget is paid directly to Google. The domain is paid separately, first-year hosting is included.
How much does a landing page cost?
Fixed price, known in advance:
| Service | Price | What you get |
|---|---|---|
| Landing page | €1,490 | One page with up to 6 sections, copy, WhatsApp and call buttons, ready in 7 working days. |
| Keyword research | +€99 | For landing pages that should also rank in Google search. |
| Google Analytics 4 with cookie banner | +€199 | See where visitors come from and how many get in touch. |
| Another language | +€99 | The same page in another language, with its own address. |
Landing page: me, a website builder or an agency
Each option has its place. Here are the differences, honestly:
| RAGANA Studio | DIY website builder | Typical agency | |
|---|---|---|---|
| Price | €1,490 once, fixed price | Usually €15-40 a month, subscription | Often several thousand euros |
| Who writes the copy | Me, starting from your ad | You, with ready-made templates | A copywriter, usually included |
| Speed on phones | PageSpeed 90+ guaranteed at launch | Depends on template and apps | Good, if it's a project priority |
| Built-in A/B testing | Variants as separate pages, on request | Some platforms include testing | Often included, with dedicated tools |
| Getting started | 7 working days from all material | Today, if you have the time | A few weeks, several rounds |
| Ownership | The page is yours after payment | Stays on the platform while you pay | Depends on the contract |
How it works
1. The offer
Tell me what you promote and to whom. We pick one goal for the page.
2. The copy
I write it, you review it, we polish it together.
3. The page
I build it and you test it on your phone.
4. The campaign
We connect tracking and your ads can start.
5 mistakes that cost you customers
Sending the ad to your home page
The visitor clicked on a specific offer and lands on a menu, an about section and ten services. They search, don't find it fast and leave. Every campaign deserves a page that continues exactly the message of the ad.
Too many buttons
"Call", "Message", "See the catalogue", "Follow us". The more choices, the fewer people choose anything. Pick one main action, usually WhatsApp or a call, and keep it visible all the way down the page.
A form with ten fields
Every extra field is another reason to give up. For a first enquiry, name, phone and maybe one question are enough. Required fields like a full address or company number stop many people.
Measuring nothing
Without conversion tracking you don't know whether the ad brings enquiries or just clicks, and Google and Meta can't optimise either. Tracking has to run with a cookie banner, because GDPR requires consent before any non-essential tracking.
A slow page on phones
Most ad visitors arrive on mobile, often on mobile data. Huge images, sliders and heavy scripts mean seconds of white screen. Check the mobile result for free at pagespeed.web.dev.
Frequently asked questions
What is the difference between a landing page and a website?
A website presents the whole business. A landing page has one goal: turning visitors from a campaign into enquiries. Many businesses have both.
Do you run the ads too?
Yes, I set up and manage Google Ads and Meta campaigns. You pay the ad budget directly to Google or Meta.
Can I edit the text myself?
Yes, with the editing panel. Otherwise I change it on request.
How long does it take?
Usually 7 working days from our first call.
Can I have several landing pages for different campaigns?
Yes. Each extra page costs €99. It pays off when you have different offers, for example lessons for beginners and refresher lessons, or when you want to test two headlines and see which one brings more enquiries.
Do you guarantee a number of enquiries?
No, and nobody honest can. Results depend on the offer, the price, the budget and the ad. I guarantee what is in my hands: the page ready in 7 working days, PageSpeed 90+ on mobile and tracking that works.
What do I need to send you?
Your exact offer, the price or price range, a few real photos, reviews if you have them, and your logo. The 7 working days start counting once I have everything.
What happens to the page after the campaign?
It stays online as long as you like. First-year hosting is included. After that it runs under monthly care (€99), or I move the page to your own hosting for €99. Once paid in full, the page is yours to reuse.
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Written by Raul Gabriel Nagy
Founder of RAGANA Studio, web designer since 2009. I hand-build websites and online shops for small businesses in Romania, Hungary, Austria and Germany, and run my own online shop, raganadesign.shop. My story →
Updated:What would you like to promote?
Message me on WhatsApp with your offer and audience. You'll get a proposal.