15–30 seconds
Long enough to show something real, short enough to be watched to the end. One message per video.
Short business videos
Short business videos: 20 seconds that show what you do.
A short video shows your place, your product or your results faster than any paragraph. People see who you are before they read a word.
The short business videos I produce run for 15–30 seconds and show one thing clearly: your premises, a product, your team or the result of your work. You use them at the top of your website, on your Google Business Profile, and on Facebook, Instagram and TikTok. I work from your photos, any material you have and a short brief. No film crew, no filming day. The Essential package includes one video, Business and the online shop include three.
Why a short video is worth it
People scroll fast. On Facebook, Instagram or TikTok you have a few seconds to catch someone's eye. Something that moves stands out between still photos, especially on a phone.
A video shows what text can only describe. A cake being sliced, a bathroom before and after, a team at work: in 20 seconds people see how you work.
And you don't need an expensive production. No crew to hire, no day lost to filming. You send me photos and a few short phone clips, tell me what the video should say, and I put it together.
What you get
Vertical or horizontal
Vertical 9:16 for Instagram, TikTok and phones, horizontal 16:9 for your website and YouTube. You pick the format for each video.
Made from your material
Photos of your premises, products, team or work, plus a short brief. No film crew and no filming day.
One round of changes
You watch the video on your phone, tell me what to change, and I adjust it before the final version.
MP4 files you own
You get the videos as MP4 files. They're yours to use wherever you like, with no subscription and no licence fee.
Ready to use anywhere
On your website, your Google Business Profile, in Facebook and Instagram posts and ads, on TikTok or in WhatsApp.
What it costs
The Essential package includes one short video, Business and the online shop include three. For more videos, or for a website you already have, the price is fixed:
| Service | Price | What you get |
|---|---|---|
| Extra short video, 15–30 seconds | +€199 | Vertical or horizontal, with one round of changes. You get the MP4 file. |
| Video in your website's hero section | +€99 | The video loops behind your headline, compressed so the page stays fast. |
| Essential website with one video (1 page, copy included) | €999 | One page with everything you need, ready in 7 working days. |
A video from me, a film crew, or shooting it yourself
Each option has its place. These are the main differences:
| RAGANA Studio | Video production company | Shot yourself on a phone | |
|---|---|---|---|
| Cost | Included in the package, €199 per extra video | Usually much higher, with a filming day and editing | Free, but costs your time |
| Filming day | No: I work from your photos and material | Yes, the crew comes to your business | Yes, you film it yourself between jobs |
| Formats | Vertical 9:16 or horizontal 16:9, as you need | Any format, on request | Whatever your phone gives you |
| Changes | One round of changes included | Depends on the contract | As much time as you have |
| Who owns the files | You do, as MP4 files | Usually you, check the contract | You do |
| Best for | Website, Google profile, posts and ads | Long brand films, interviews, events | Everyday stories, behind the scenes |
How it works
1. Your material
You send me photos on WhatsApp and, if you have them, a few short phone clips.
2. The idea
For each video we agree what it shows, where you'll use it and in which format.
3. First version
You get the video, watch it on your phone and tell me what to change.
4. Final files
After the changes you get the MP4 files, ready for your site and social media.
4 common mistakes with short business videos
Too many messages in one video
A 20-second video can't show everything: products, prices, team, address and opening hours. Pick one thing per video. One about your products, one about your place, one about delivery. Each one stays clear, and you can use it exactly where it fits.
The wrong format in the wrong place
A horizontal video on TikTok or in Stories appears small, with black bars at the top and bottom. A vertical video in a website hero looks odd on a computer. Decide up front where the video will run and choose the format to match: 9:16 for phones, 16:9 for websites.
Weak photos to start from
A video is only as good as the material it's made from. Dark, blurry photos or clutter in the background show up in the video too. Shoot in daylight, tidy up a little and get close to the product. Ten good photos do more than a hundred rushed ones.
Everything depends on sound
Many people watch videos on their phone with the sound off, on the bus or at work. If the message only comes across through what's said, it gets lost. A short video has to work on mute, through the pictures and, where needed, a few short words on screen.
Frequently asked questions
Do I have to film anything?
Not necessarily. Good photos of your premises, products or work are enough. If you have short phone clips, I'll use those too.
Who owns the videos?
You do. You get the MP4 files and can use them on your website, social media or in ads for as long as you like.
How many changes can I ask for?
One round of changes per video. Put everything you want changed in one message and I'll adjust the video.
Do you guarantee views or sales?
No. Nobody can seriously promise that. What I guarantee is a clean video in the right format that shows clearly what you do. How many people see it depends on where you post it and whether you promote it.
Can I order videos without a new website?
Yes. An extra short video is €199. If you already have a website, I can also put it in the hero section for €99.
Can I use the video in Facebook and Instagram ads?
Yes. The vertical format works well for ads on Facebook and Instagram. If you like, I can also manage the ads for you, as a separate service.
What if I don't have good photos?
I'll tell you exactly what to shoot and how: daylight, close to the product, a tidy background. It takes about half an hour with your phone. Then I make the video from what you send me.
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Written by Raul Gabriel Nagy
Founder of RAGANA Studio, web designer since 2009. I hand-build websites and online shops for businesses in Romania, Hungary, Austria and Germany, and run my own online shop, raganadesign.shop. My story →
Updated:Want a short video for your business?
Tell me what you do and where you'd like to use the video. I'll reply on the same working day.