Card payments and cash on delivery
Card payments through Stripe, including Apple Pay and Google Pay. Cash on delivery with or without a fee.
Online shop design
An online shop that belongs to you.
A fast, custom online shop with no monthly platform fee and no sales commission to me. Customers pay by card or cash on delivery, and every order lands in your inbox.
For bakeries, makers, farm shops and small retailers in Romania, Hungary and Austria. Many already sell through Instagram, phone calls or email, and every order costs time: questions, photos, chasing payments. Your own online shop takes that over. Customers choose size and quantity, pay straight away and get a confirmation. You open your inbox in the morning and know what to prepare.
Your own shop or a shop builder?
Shop builders are quick to set up, but they charge every month: a base fee, plus paid apps for reviews, languages or invoices. Over a few years that costs more than your own shop, and the shop never really belongs to you.
My shop system is lean and runs on your own hosting. No platform fee, no commission to me. For card payments, only the payment provider (Stripe) keeps a small fee per transaction.
It is also built for Google: every product has its own address, clean headings and structured data, and pages load instantly on phones.
Try it before you decide
I built two fully working demo shops: add to cart, pick shipping, pay with the test card and receive the confirmation email. Exactly what your customers will see.
Test payments only (Stripe). Test card: 4242 4242 4242 4242, any future date, any CVC. Nothing is delivered.
What's included
Variants and stock
Sizes, colours, weights, each with its own price and stock. Sold-out items are marked automatically.
Shipping options
Courier, collection, free shipping above an amount: all set in the admin area.
Orders by email
You and the customer both get an email. Change the status in the admin area and the customer is notified when it ships.
A page for every product
Photos, description, variants and structured data, so products also appear in Google results.
Up to 4 languages
English, German, Hungarian, Romanian, each with its own address.
Legal pages in place
Order button with an obligation to pay, terms, returns information, privacy policy and legal notice where they belong.
Fast, no tracking by default
No heavy plugins and no tracking cookies without consent. The cart works without cookies.
Example: an online shop for a small ceramics studio
Say you run a small ceramics studio in Vienna or Budapest, selling mugs and bowls at markets and via Instagram, often to expats and visitors who want to reorder from home. The shop would hold around 35 products, each glaze a variant with its own price and stock, plus pages about the studio and shipping, in English and German.
The decisions: card payments with Apple Pay and Google Pay, because many buyers are abroad. Courier shipping, local collection, free shipping above a set amount. Every product gets its size, care notes and a few sentences on how it is made, written from what you tell me.
The cost: the online shop package at €4,490, one extra language at €99 and the shop editing panel at €499, so you can add new pieces yourself after each kiln firing. That is €5,088 in total, then €99 a month for care, which is required with the panel. The domain is paid separately, roughly €10-20 a year.
How much does an online shop cost?
You know the fixed price before we start. The base package covers most small shops:
| Service | Price | What you get |
|---|---|---|
| Online shop package | from €4,490 | Up to 8 pages and 50 products, card and cash-on-delivery payments, Google Business Profile included, ready in 14 working days. |
| 25 extra products | +€99 | We upload the products: photos, descriptions and prices. |
| Editing panel for your shop | +€499 | Manage products, prices, photos and stock yourself, even from your phone. |
| Monthly care | €99/month | Hosting, daily backups, security updates. |
Your own shop, a shop builder or an agency?
| RAGANA Studio | DIY website builder | Typical agency | |
|---|---|---|---|
| Upfront cost | From €4,490, fixed price | Low, you can start the same day | Often several thousand euros or more |
| Monthly cost | €99 care, no commission on sales | Subscription, usually €15-40/month plus apps | Maintenance contract, varies widely |
| Who does the work | Me: design, texts, products, testing | You, with ready-made templates | A team, several people involved |
| Speed on phones | PageSpeed 90+, guaranteed in writing | Depends on theme and apps | Depends on team and technology |
| Complex features | Suited to small shops, up to a few hundred products | Large range of ready-made add-ons | ERP and warehouse links, thousands of products |
| Ownership | Yours after full payment, no exit fee | Stays on the platform, moving is hard | Depends on the contract, check first |
How it works
1. A short call
Tell me what you sell, how you ship and how you want to be paid. You get a fixed-price offer.
2. Products and photos
Send me the product list and photos, phone photos are fine. I write the descriptions.
3. Test shop
You see the shop on a test address, place a test order and tell me what to change.
4. You start selling
We connect card payments, go live, and I show you how to handle orders.
5 mistakes that cost you sales
Shipping costs only at checkout
A customer reaches checkout, sees a shipping fee they did not expect and leaves. Show shipping costs on the product page and in the cart, along with the amount above which shipping is free.
Rushed product photos
Customers cannot touch the product, so the photo does the selling. A dark, blurry picture makes good work look cheap. You do not need a photographer: daylight by a window, a plain background, the same setup for every product. A phone is enough.
Copied manufacturer descriptions
If your text matches ten other shops word for word, Google has no reason to show yours. Write two or three sentences of your own per product: who it is for, how to use it, what makes it different.
Nobody tests ordering on a phone
Most small-shop orders come from phones. A tiny button or a pointless required field stops the sale. Before launch, place a full order yourself on your phone, by card and by cash on delivery, exactly as a customer would.
Launching without terms and returns information
Customers want to know what happens if something is not right. Missing terms, returns information or business details make a shop look unsafe and can break EU consumer rules. Have them in place on day one.
A shop I run myself
RAGANA Design, my own digital art shop, sells in 7 languages with more than 1,500 pages, card payments and automatic file delivery. What I build for clients, I use myself every day.
raganadesign.shop ↗ Case study: RAGANA Design →Frequently asked questions
How much does an online shop cost?
The package starts at €4,490 for up to 8 pages and 50 products. More products, the editing panel or extra languages are added at prices you see in advance.
Do I pay a commission on sales?
Not to me. For card payments Stripe keeps a small fee per transaction. There is no monthly platform fee.
Can I add products myself?
Yes, with the editing panel, even from your phone. Without it, I add new products on request.
How long does it take?
Usually 14 working days from the moment I have the products and photos.
Can I move from a shop builder?
Yes. I bring over products, texts and images, and redirect old product addresses so your Google rankings stay.
Do I need a registered business?
Yes. To sell online and accept card payments you need a registered business and its details on the site.
What do I need to send you?
Your product list with prices and variants, photos (phone photos are fine), business details and shipping options. The 14 working days start once I have everything.
Can I sell to customers in other countries?
Yes. Each extra language is €99, and card payments work for customers anywhere. Shipping abroad is set up separately with its own price.
What happens if I want to leave later?
You get the full archive of your shop for free, with no exit fee. If you like, I move it to your own hosting for €99. Monthly care can be cancelled with 30 days' notice.
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Written by Raul Gabriel Nagy
Founder of RAGANA Studio, web designer since 2009. I hand-build websites and online shops for small businesses in Romania, Hungary, Austria and Germany, and run my own online shop, raganadesign.shop. My story →
Updated:Let's see what you sell.
Message me on WhatsApp with what you sell and how you ship. You'll get a fixed-price offer.