Net or gross?
If it says “plus VAT” or “net”, add 19 % or 20 %. A €1,690 net website costs €2,011 gross in Germany.
Price study, as of 21 October 2026
What does a website cost in 2026? 25 price lists from Germany and Austria
A multi-page business website from a web designer costs a median of €1,750 in Germany and €1,690 in Austria. A one-page site is €920 and €790. These figures come from 25 price lists I checked on 21 October 2026, directly on the websites of web designers and small agencies.
GermanyAustriaRAGANA Studio for comparison
| Offer | Country | n | Median | Range |
|---|---|---|---|---|
| One-pager / entry | Germany | 12 | €920 | €359 – €2,890 |
| One-pager / entry | Austria | 11 | €790 | €499 – €1,900 |
| Business site, 5–10 pages | Germany | 11 | €1,750 | €949 – €4,999 |
| Business site, 5–10 pages | Austria | 11 | €1,690 | €990 – €3,900 |
| Online shop | Germany | 1 | only 1 price list, no median | |
| Online shop | Austria | 6 | €1,945 | €1,490 – €4,900 |
| Care per month | Germany | 5 | €29 | €15 – €59 |
| Care per month | Austria | 7 | €20 | €8 – €66 |
Key findings
- Germany and Austria are close: €1,750 vs €1,690 for a business site, €920 vs €790 for a one-pager.
- The spread is huge. For a business site with 5 to 10 pages, German studios ask between €949 and €4,999, more than five times as much.
- Almost all are entry prices: 20 of the 25 price lists publish “from” prices. The final invoice depends on the scope.
- Net and gross differ: 16 of the 25 publish net prices, to which 19 % (Germany) or 20 % (Austria) VAT is added. 9 are exempt from VAT.
- Texts are often not included: in 8 of the 25 price lists the client supplies the texts or pays extra; only 5 state that texts are included.
- Hosting is often extra: 10 of the 25 don't include it; where stated it costs about €5 to €20 a month.
- German studios rarely publish shop prices: only 1 of 12. In Austria 6 of 13 do, with a median of €1,945.
- Care plans are hard to compare: the 12 published monthly prices range from €8 (hosting only) to €66. The median is €29 in Germany and €20 in Austria.
What to check when you compare
Who writes the texts?
Good texts are half the website. Ask whether they are included or whether you have to supply them.
What does it cost every year?
Hosting, domain, care and updates: add three years of running costs to the starting price.
How many pages exactly?
A “business site” is four pages with one studio and twelve with the next. Compare prices for the same number of pages.
What does “from” mean?
Ask for a written fixed price before you order, with a delivery date and the number of correction rounds.
Who owns the website afterwards?
Domain in your name, files and texts yours after full payment: this should be in the offer.
For comparison: my fixed prices
Start €499 for one page with your texts, Essential €999 with texts by me and a logo, Business €1,499 with up to ten pages and a Google Business Profile, online shop from €1,999. The Business site sits below the median in both Austria and Germany, and still includes texts, keyword research and the Google profile, which many studios charge extra for. The online shop is about at the Austrian median. My monthly care costs €69, above the median, because it covers hosting, daily backups, monitoring and a monthly report, not just web space. Hosting for the first year is included in every package; the domain is paid separately.
See all prices →Method
- Sources: 25 price lists from web designers and small agencies, 12 in Germany and 13 in Austria, from 20 towns including Berlin, Nuremberg, Freiburg, Bonn, Vienna, Graz, Linz and Innsbruck. 12 are sole traders or freelancers.
- Only studios that publish concrete prices or “from” prices on their own website were included. Each price was read on the price page itself, not from search results. Marketplaces and site builders are not included.
- As of 21 October 2026. Prices as published, without converting net to gross. “One-pager / entry” is the smallest package under five pages; “business site” is the cheapest package with about five to ten pages.
- I deliberately name no studios. I keep the list of sources with dates and links.
- Limits: the sample is small and packages are cut differently. The figures show what studios ask publicly, not what clients finally pay.
Using these figures
You may use the figures from this study in articles, presentations and posts, citing “RAGANA Studio, Website prices 2026” with a link to this page.