Problem: visitors, no calls
When a website gets traffic but no leads, the design is rarely the problem. Usually it is a phone number you cannot tap, a price that is missing or a next step nobody can see.
Most visitors to a local business arrive on a phone. If your number sits only in the footer, is part of an image or has no “tel:” link, people have to copy it by hand. Many won't: they close the page and call the next result on Google.
Without a price anchor, visitors assume you are expensive or that asking for a quote will waste their time. A “from €80” or an explained price range reassures the right customers and filters out the ones who only want the cheapest offer.
Stock photos convince nobody. People want to see real jobs, your team, your workshop, and what other customers say. Without proof, the website reads like an empty promise, even if your work is excellent.
If the page loads slowly on mobile data, some visitors leave before they see anything. Those who stay need to understand at once what to do: call, send a WhatsApp message or request a quote. A form with ten required fields stops even people who have already decided.
Not every visit is a possible customer. A blog post read in another country, an ad with targeting that is too broad, or searches that have nothing to do with your service inflate the numbers but bring no calls.
Open your website on a phone. Can you see the phone number without scrolling? Tap it: a call should start. If not, ask whoever manages your website for a “tel:” link and a call or WhatsApp button that stays visible on every page.
You don't have to publish a full price list. Give a minimum price, a range or a concrete example such as “Boiler service from €90”. People call more easily when they know they fit the budget.
Take 15-20 photos with your phone: before-and-after jobs, the team, the van, the workshop. Put two or three genuine Google reviews on the site and link to your Google Business Profile. Never invent reviews and never use photos taken from the internet.
Enter your address in PageSpeed Insights (pagespeed.web.dev) or in the website speed test and look at the mobile result. The usual culprits are huge images, extra plugins and third-party scripts. You can shrink photos yourself before uploading them.
Keep only name, phone and message. Next to the button, write what happens after: “I'll call you back the same working day.” Send yourself a test message and check that it arrives, including in the spam folder.
In Google Search Console, under “Performance”, you can see which searches brought people to your site. If they have nothing to do with what you sell, or come from other regions, the traffic is the problem, not the page.
One question on the phone, “Where did you find us?”, noted in a simple spreadsheet, tells you more after a month than any chart.
If you have done the steps above and the phone is still quiet, or you have no access to change your website, an outside view helps. I'm Raul: I look at your site the way your customer does, on a phone, and tell you exactly what is stopping the calls. If the copy is the problem, I rewrite it based on what people really search for, at €99 per page. If the site needs rebuilding, a new website starts from €499, and the Essential package (€999) includes copy written by me plus online booking or a price calculator. I don't promise first place on Google. I do guarantee in writing a PageSpeed score of 90+ on mobile and desktop.
There is no number that fits every business: it depends on your trade, your town and how many people search for your service. It is more useful to compare with yourself: count calls for a month before your changes and a month after.
Not all of them, but an anchor almost always helps. A “from” price or a range reassures the right customers. You still set the final price after you have seen the job.
Both. Some people call straight away, others prefer to write in the evening, by WhatsApp or through the form. What matters is that every option is visible on a phone and actually works. Test them all once a month.
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Founder of RAGANA Studio, web designer since 2009. I hand-build websites and online shops for businesses in Romania, Hungary, Austria and Germany, and run my own online shop, raganadesign.shop. My story →
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